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Posts about Marketing operations

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  1. Knowledge Spotlight: Growing a Global Brand in Local Soil
    Video
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: Growing a Global Brand in Local Soil
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"
  2. Knowledge Spotlight: AI and the Future of Search
    Video
    Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology

    Knowledge Spotlight: AI and the Future of Search
    Open to WFA members only

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: AI and the Future of Search"
  3. Spotlight: More effective B2B influencer marketing
    Video
    Influencer marketingMarketing capabilitiesMarketing operations

    Spotlight: More effective B2B influencer marketing

    From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…

    Read more about "Spotlight: More effective B2B influencer marketing"
  4. Benchmark
    Agencies & partnersMarketing procurementMarketing operationsMarketing procurement

    Benchmark: Scope of Work (SOW) Process

    WFA member benchmark exploring the SOW process

    Read more about "Benchmark: Scope of Work (SOW) Process"
  5. Knowledge Spotlight: Effective pitch
    Video
    Agencies & partnersMarketing capabilitiesMarketing operations

    Knowledge Spotlight: Effective pitch

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Effective pitch"
  6. Knowledge Spotlight: Meta’s vision for AI
    Video
    Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology

    Knowledge Spotlight: Meta’s vision for AI

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Meta’s vision for AI"
  7. Marketing Matters in Asia-Pacific
    Marketing structureMarketing operations

    Marketing Matters in Asia-Pacific

    Members of WFA’s CMO Forum in Asia-Pacific met during Marketing Matters in Singapore, focusing on the value equation for…

    Read more about "Marketing Matters in Asia-Pacific"
  8. Knowledge Spotlight: Leveraging Meta’s performance toolkit
    Video
    Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology

    Knowledge Spotlight: Leveraging Meta’s performance toolkit

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Leveraging Meta’s performance toolkit"
  9. Knowledge Spotlight:Navigating Meta’s family of apps and services
    Video
    Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology

    Knowledge Spotlight:Navigating Meta’s family of apps and services

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight:Navigating Meta’s family of apps and services"
  10. WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
    Video
    Integrated marketingMarketing technologyIntegrated marketingDigital media transformationMarketing operationsMarketing technology

    WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA

    In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and…

    Read more about "WFA Better Marketing Pod Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA"
  11. Spotlight: The Timeless Importance of the Show
    Video
    CreativityMarketing capabilitiesMarketing operations

    Spotlight: The Timeless Importance of the Show

    Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.

    Read more about "Spotlight: The Timeless Importance of the Show"
  12. Knowledge Spotlight: Content production 101
    Video
    Agencies & partnersAgency evaluationContent marketingMarketing operations

    Knowledge Spotlight: Content production 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Content production 101"